LUNO Brand Update

As the Lead Designer at LUNO my responsibilities were not only to develop all of our products individually, but also to develop and implement our product line's updated brand identity.

Beginning with the initial development of what this brand update would look like, we aligned on what vibe we wanted to create and what colors, materials, graphics, and construction would communicate this. Once a larger creative direction was aligned on, we set to updating all of our existing products to match the updated identity. As Lead Designer it was also my responsibility to ensure that all of our new product development fit within this brand story as well.